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CONTACT DETAILS
Improving CPL Experience by UX
Research & Design
The marketer can easily create campaigning using CPL block by drag and drop
Summary: Marketers are currently using a different form of marketing or advertisement tool, and all of them have some issues like Complex UX, some prior knowledge required, need to learn some programming language and coding.
CPL(Campaigning Programming Language)is a new concept for people now anyone can easily build their campaign (same concept as the Lego block) without any prior knowledge of another tool, but the issue is that it is difficult to find items while marketer creating campaigning using our CPL block and we need to restructure the Information Architecture(IA).
My Role & Responsibilities: UX design and Researcher(& I led this project) under the supervision of the Art director. My responsibilities included recruiting participants, designing the user testing for the data visualization piece, facilitator during the workshop, general data collection, analysis, wireframing, and testing.
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